Monday, August 24, 2009


I became a fan of the show Castle fairly soon after ABC premiered it, largely due to my brother telling me it was good (he has good taste when it comes to TV shows). It's a fun, one-hour show about a writer, Richard Castle, who is writing a new novel and creating a new character based on Kate Beckett - a detective that he talks the mayor (a huge fan of his work) into letting him follow around for "research."

As a fan of the show, I think it's so cool how they're getting us excited for the premiere. They've made these characters feel like they're real through social media. Richard Castle's daughter, Alexis, set him up with a Twitter account so he is constantly tweeting...but it's not just mundane details of a made up life - it's a whole story told in 140 character snippets (he's helping solve a murder while on vacation in the Hamptons). How cool is that??

Because the show is created around the fact that he's a writer looking for his next story, ABC is releasing Richard Castle's book in one-chapter increments for fans to read. Richard Castle has a facebook account so his fans can ask questions and interact with him. I think the team that came up with the idea of using social media to build up to the premiere was brilliant in dreaming this up. All of the effort to create a character that feels more real is paying off - I can't wait for the season 2 premiere on Monday, September 21.

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